Those of you who follow me on LinkedIn know that I predicted several weeks ago that we are already seeing the final editions of MIPCOM. I will not go into the details now.
There is a lot of talk about some “boom” in Central and Eastern Europe, but to anyone who knows the region well things have not changed much in the past two years: it is still hard work and hard-earned cash, and nothing glamorous about it.
People do forget fast. Less than three years ago, everyone was so happy the world’s biggest TV market is back in Cannes and now almost everyone tends to agree that “there is no need for a second market” in April.
It has been almost four years since our last issue appeared here in Miami, for NATPE. During that time a lot of things changed in the industry, and NATPE changed as well, with a new ownership, new location in Miami and a new concept for the event under the new NATPE Global brand.
A year has passed since the last MIPCOM, but it seems like a circle has been closed, not much has changed and we are starting all over again. Actually, a lot has happened, but everyone will try to avoid the topic.
After a turbulent year for the brand, NATPE is back to Budapest with new owners and new ambitions. Undoubtedly, the first test after the forced pause showed that NATPE is one of the most highly valued and popular industry events, especially in Central and Eastern Europe.
In my editorial piece for NATPE Miami 2020 titled Reinventing the Business: Enter AI, I tried to draw the attention to the forthcoming adoption of Artificial Intelligence (AI) in the media and entertainment business.
It has been three years since out last magazine last came out here in Budapest. That is a long time. A lot of things changed during this time due to the pandemic and the industry is still in a type of a hybrid mode of making “virtual” and “in-person” business.
It has been almost two years since our last issue but now you are once again holding TVBIZZ Magazine in your hands! We are all back at MIPCOM and talking business in person after a long two-year break and endless video calls.
In a recent Ernst & Young study 34% of the polled 358 media and entertainment executives said that they fear their company will not survive the next five years unless they reinvent their business.
Magazine looks a bit different this time. The reason for this is that we would like to turn the attention of the industry to a problem that remains outside the agenda of the entertainment business – climate change.
