That’s what I’m gonna do for you: God bless you, Jerry. But this is what you gonna do for me. You listenin, Jerry?
Yeah, what, what, what can I do for you, Rod? You just tell me what can I do for you?
It’s a very personal, a very important thing.
A year ago, there were lots of discussions about the rise of streaming platforms and how they could potentially revolutionize the CEE markets. Now we know – the revolution is not happening.
Hollywood was in deep crisis even before the California fires and even though the impact of the disaster is yet to be fully grasped, it is clear that the 100-year-old film empire will now have to fight for its survival.
Those of you who follow me on LinkedIn know that I predicted several weeks ago that we are already seeing the final editions of MIPCOM. I will not go into the details now.
There is a lot of talk about some “boom” in Central and Eastern Europe, but to anyone who knows the region well things have not changed much in the past two years: it is still hard work and hard-earned cash, and nothing glamorous about it.
People do forget fast. Less than three years ago, everyone was so happy the world’s biggest TV market is back in Cannes and now almost everyone tends to agree that “there is no need for a second market” in April.
It has been almost four years since our last issue appeared here in Miami, for NATPE. During that time a lot of things changed in the industry, and NATPE changed as well, with a new ownership, new location in Miami and a new concept for the event under the new NATPE Global brand.
A year has passed since the last MIPCOM, but it seems like a circle has been closed, not much has changed and we are starting all over again. Actually, a lot has happened, but everyone will try to avoid the topic.
After a turbulent year for the brand, NATPE is back to Budapest with new owners and new ambitions. Undoubtedly, the first test after the forced pause showed that NATPE is one of the most highly valued and popular industry events, especially in Central and Eastern Europe.
In my editorial piece for NATPE Miami 2020 titled Reinventing the Business: Enter AI, I tried to draw the attention to the forthcoming adoption of Artificial Intelligence (AI) in the media and entertainment business.
It has been three years since out last magazine last came out here in Budapest. That is a long time. A lot of things changed during this time due to the pandemic and the industry is still in a type of a hybrid mode of making “virtual” and “in-person” business.
