For years now, our viewing preferences have been shifting from linear TV to streaming services. And though legacy cable still exists, there’s no denying the impact brands like Netflix, Hulu, and Amazon Prime Video have had on how we consume media.
The topic of format rights protection has once again emerged on top of the agenda of the international TV industry following the recent dispute in Ukraine between Media Group Ukraine (MGU) and 1+1 Media regarding worldwide hit The Masked Singer.