NSIGHT TV is launching the first cryptocurrency TV gameshow The Next Crypto Gem. When will the format premiere and how is crypto involved in it?
Michael Dutcher: The first season of The Next Crypto Gem is filming this month and will premiere in the summer. In the groundbreaking series, crypto project leaders compete in a series of challenges in front of crypto influencer judges to determine which project is “the next crypto Gem.” The show uses a competitive reality show format evocative of Shark Tank, The Voice, and The Apprentice.
This is the first show of its kind on TV. What are the new elements that viewers around the world have not seen before? Who are the hosts and the judges in the show?
Michael Dutcher: For the first time, crypto project leaders will compete in a series of challenges in a competitive reality show format. The show is hosted by Anna Roisman (HQ Trivia) and the judges are popular crypto influencers Brian D. Evans, Layah Heilpern and George Tung. Crypto Icon Ben “BitBoy” Armstrong and original Shark Tank shark Kevin Harrington will guest star.
What are the rules in The Next Crypto Gem, the grand prize and how can viewers interested in the show take part in it?
Michael Dutcher: We are not revealing the challenges the crypto project leaders will take part in. Viewers will have to tune in to find out. Ultimately, only one project will be left standing and named The Next Crypto Gem.
When will the new show air?
Michael Dutcher: This Summer of 2023.
Natalie Boot: INSIGHT TV will work closely with bspoketv to make the show available to the widest potential viewing audience around the world, bringing our relationships with broadcasters and platforms around the world and our own footprint of nearly 400M linear and FAST homes around the world.
What audience are you targeting with the new show? Will you skew more tech-savvy viewers or will you try to reach wider audiences who are not familiar with the subject?
Michael Dutcher: We are targeting both crypto enthusiasts and people interested in learning more about the space. The show will be formatted in a way where it will be fun, fast-paced, entertaining and educational no matter how much the viewer currently knows about crypto.
Are you also distributing the show as a format? Do you already have interest from other players in acquiring it?
Natalie Boot: Yes, both the format and ready-made will be distributed by INSIGHT TV. The interest in the format is spectacular, and we hope to announce the first few deals soon.
Will The Next Crypto Gem also include other elements from the digital world like NFTs and in what way?
Michael Dutcher: Yes, there will be discussion of NFTs and other elements of the digital world.