NATPE Miami Turns 10
It has been 10 years since NATPE moved to Miami where the event truly feels at home, as President and CEO JP Bommel tells Yako Molhov. In 2020, NATPE Miami will for the first time feature the new brand Streaming Plus, the IRIS Awards have been revived, while a number of surprises await the attendees of the first major industry event of the year.
JP Bommel, President and CEO, NATPE
JP, this year you are celebrating 10 years of NATPE Miami. What are the main highlights that you have prepared for the anniversary?
Miami is such a wonderful home for us and we are so excited to put on another amazing show for everyone. We will be celebrating our 10th anniversary and a new decade by combining networking events and parties with great content across six tracks as we welcome new attendees and buyers from Europe, Asia, Latin America and the Middle East. The show is about reaching new audiences and making new friends!
What will be the main panels and talking theme of NATPE Miami 2020?
We will have six tracks this year – Streaming Plus, which is a brand we started in the summer with a stand-alone event will have a portion. There will also be programming tracks on International with a focus on Latin America, Unscripted, Brands x Content, and content Evolution to cover data and measurement which is so crucial is getting to the younger demographics. We are also expanding out Station Group Summit and re-introducing the iconic IRS Awards.
What other surprises have you prepared for the participants?
Would it be a surprise if I told you? But just to give you a hint there will be talent, glamour, new shows and plenty of exciting new content across all genres.
What are your expectations for NATPE 2020 in terms of attendance? Do you expect attendees from new regions?
We are welcoming 60 new companies this year and over 175 new buyers all fueled by the streaming economy. NATPE is the one-stop shop for the commerce of content and we are thrilled to increase the presence of international producers and distributors from all around the Globe for the 1st content show of the new decade.
You have already announced the recipients of the Brandon Tartikoff Legacy Awards. You are also bringing back the IRIS Awards. What should we expect?
Named in honor of Brandon Tartikoff, one of television’s greatest programmers, the Brandon Tartikoff Legacy Awards were created to recognize an exceptional ensemble of professionals who exhibit extraordinary passion, leadership, independence and vision in content programming. Brandon had an unmatched love for television, life and family. He will always be remembered among the most gifted programmers of his generation.
NATPE’s Iris Awards were created to recognize best-in-class executives, program producers, creators, talent and importantly content that makes a significant impact on the industry and our culture. In 2020 the organization once again honors a very select group who demonstrate excellence in the world of the broadcasting industry. The first honorees in the Award’s return will be Lionsgate’s Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein receiving the Career Achievement Award; and Perry Sook, receiving the Lew Klein Leadership Award; and the weekly syndicated political show Matter of Fact with Soledad O’Brien receiving the Iris Award of Excellence. All of the honorees will be on hand to accept their awards. The presentation will take place during the annual Station Group Summit at NATPE Miami on January 22.
NATPE Budapest International has become of the leading content markets in Central and Eastern Europe. What are your plans for the 2020 edition of the event, besides its more international focus?
NATPE Budapest International will take place June 29 through July 3 (Wednesday through Friday) to accommodate the International soccer competition taking place the week before in Budapest. Our focus will be on Streaming opportunities in the Middle East and of course the growth of content creation and distribution between territories. That is the essence of this market.
NATPE is the largest U.S-based global content association and professional membership organization dedicated to shaping the future of content. What are the main challenges for US and international content creators and distributors nowadays?
The main challenges our members in the content community have is to reach new audiences (Gen-Z mostly) and making sure curation of content address the direct to consumer economy. NATPE is especially well position to provide these opportunities year-round with LA Screenings Independents, NATPE Budapest International, Streaming Plus to name a few. We are constantly working with and listening to our clients to provided them with our ROI which is Relationship and access to the decision makers, Opportunity to find and close new deals at each of our events, and information through our best-in-class conference programming. These challenges breed new opportunities where NATPE excels at being a resource for the industry.
Miami is such a wonderful home for us and we are so excited to put on another amazing show for everyone. We will be celebrating our 10th anniversary and a new decade by combining networking events and parties with great content across six tracks as we welcome new attendees and buyers from Europe, Asia, Latin America and the Middle East. The show is about reaching new audiences and making new friends!
What will be the main panels and talking theme of NATPE Miami 2020?
We will have six tracks this year – Streaming Plus, which is a brand we started in the summer with a stand-alone event will have a portion. There will also be programming tracks on International with a focus on Latin America, Unscripted, Brands x Content, and content Evolution to cover data and measurement which is so crucial is getting to the younger demographics. We are also expanding out Station Group Summit and re-introducing the iconic IRS Awards.
What other surprises have you prepared for the participants?
Would it be a surprise if I told you? But just to give you a hint there will be talent, glamour, new shows and plenty of exciting new content across all genres.
What are your expectations for NATPE 2020 in terms of attendance? Do you expect attendees from new regions?
We are welcoming 60 new companies this year and over 175 new buyers all fueled by the streaming economy. NATPE is the one-stop shop for the commerce of content and we are thrilled to increase the presence of international producers and distributors from all around the Globe for the 1st content show of the new decade.
You have already announced the recipients of the Brandon Tartikoff Legacy Awards. You are also bringing back the IRIS Awards. What should we expect?
Named in honor of Brandon Tartikoff, one of television’s greatest programmers, the Brandon Tartikoff Legacy Awards were created to recognize an exceptional ensemble of professionals who exhibit extraordinary passion, leadership, independence and vision in content programming. Brandon had an unmatched love for television, life and family. He will always be remembered among the most gifted programmers of his generation.
NATPE’s Iris Awards were created to recognize best-in-class executives, program producers, creators, talent and importantly content that makes a significant impact on the industry and our culture. In 2020 the organization once again honors a very select group who demonstrate excellence in the world of the broadcasting industry. The first honorees in the Award’s return will be Lionsgate’s Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein receiving the Career Achievement Award; and Perry Sook, receiving the Lew Klein Leadership Award; and the weekly syndicated political show Matter of Fact with Soledad O’Brien receiving the Iris Award of Excellence. All of the honorees will be on hand to accept their awards. The presentation will take place during the annual Station Group Summit at NATPE Miami on January 22.
NATPE Budapest International has become of the leading content markets in Central and Eastern Europe. What are your plans for the 2020 edition of the event, besides its more international focus?
NATPE Budapest International will take place June 29 through July 3 (Wednesday through Friday) to accommodate the International soccer competition taking place the week before in Budapest. Our focus will be on Streaming opportunities in the Middle East and of course the growth of content creation and distribution between territories. That is the essence of this market.
NATPE is the largest U.S-based global content association and professional membership organization dedicated to shaping the future of content. What are the main challenges for US and international content creators and distributors nowadays?
The main challenges our members in the content community have is to reach new audiences (Gen-Z mostly) and making sure curation of content address the direct to consumer economy. NATPE is especially well position to provide these opportunities year-round with LA Screenings Independents, NATPE Budapest International, Streaming Plus to name a few. We are constantly working with and listening to our clients to provided them with our ROI which is Relationship and access to the decision makers, Opportunity to find and close new deals at each of our events, and information through our best-in-class conference programming. These challenges breed new opportunities where NATPE excels at being a resource for the industry.
