Media Group Ukraine Expands to New Markets
BY Stanislav Kimchev
Iryna Chernyak, Director of TV Content Sales Department at Media Group Ukraine, is coming to MIPCOM 2019 with a diversified catalog which has been reinforced with new high-end drama and crime series that have opened new markets for the group. Stanislav Kimchev asked her about their plans for further expansion thru sales and co-productions.
Iryna Chernyak, Director of TV Content Sales Department at Media Group Ukraine,
Iryna, the TV series produced by MGU are now traveling internationally. Will the company invest more in developing its distribution business?
This year has been very successful for Media Group Ukraine in terms of content distribution. We have entered several new markets such as North Macedonia, Poland and MENA. MGU will continue to expand the geography of its high-quality content further and during the next several years I am sure you will hear more about our developments.

What will be the main highlights in the content distribution strategy for 2020?
Format sales, ROS sales for our most successful multi-seasonal titles, our own theatrical releases, all-rights distribution worldwide and, of course, cooperation with internet platforms.

Which are your best-selling series of the 2018/2019 season?
I would like to point out Eclipse, our 8-episode criminal love story with a very dramatic twist. The seventh season of True Mystery – the long-running absolute daytime hit TV series, which describes mysterious cases with a logical explanation at the end, is in production now. The detective drama Who Are You? which tells the story of a psychoanalyst who has faced a number of her patients dying under dubious circumstances and thus she had to start her own investigation and was also part of the official CEE Screenings 2018 selection. All these and many other titles have been traveling widely around the world and we hope will keep doing so in the coming years.

Are you working on more international co-productions like Markuss, which you created with Latvian partners?
MGU is one of the biggest TV series producers in the region and thus international co-productions are an important part of our strategy for the coming years. I can’t share the details at the moment but right now we are developing several new coproduction projects with partners from different countries in Europe.
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