The United TV Marathon: StarLightMedia
StarLightMedia was preparing for the invasion to the extent it was possible, understanding its important role in the information war. During the first day of the war, SLM united the facilities of all of its channels to start news broadcasting on all resources 24/7. Later, all media companies launched the United TV broadcast. All channels have altered their standard programming; advertising and sponsorship blocks left the TV screen. In the first days, all channels conveyed to citizens only the most important and crucial information.
During the United TV broadcast, viewers receive exclusively truthful and official information from the Armed Forces of Ukraine, the President, the Cabinet of Ministers, the National Security and Defense Council, the Security Service of Ukraine, etc. SLM focused its activities on expert news. For the sake of sharing objective information about Russia’s war against Ukraine, the Ukrainian TV channels give permission to retransmit their signal outside Ukraine in the networks of all types of providers for free. StarLightMedia launched an additional broadcast of its international channel ICTV Ukraine in the open on the Amos 3 satellite for temporary expansion to reach as many viewers as possible with verified information. Ukrainian media groups also expanded their Russian-language broadcasting. This was made possible by the 100% teamwork, which is an outstanding example of self-organization. People from different projects united their forces. “Everything is possible together” — this is a combination of the pre-war slogans of channels STB and ICTV that are even more relevant today. We believe that with this approach we will win.
There is no single studio for all channels. Each media group organizes the broadcasting of its TV channels independently. The channels work in shifts, so that journalists, presenters, directors, camerapeople and others have a chance to rest.
Due to the regular air raids, when it is necessary to go down to the shelters, our teams have ensured uninterrupted broadcasting - our presenters and journalists work live from the bomb shelters. There is a war in Ukraine, and sometimes there are difficulties with connecting with invited speakers, for example, there may be interruptions in communication. The work of the media during the war is unpredictable - the connection maybe fine today, but there could be problems with it tomorrow. But the media manage and continue to work on the information front, informing the world about the events in Ukraine.
Everyday things like flawless make-up, neat costumes, high-quality lighting or the state-of-the-art studios are irrelevant today. Now the main thing is to inform the population about the events in the country.
The journalists who work in dangerous places have special markings and wear protective equipment. They talk not only about the acts of shelling by the Russian military. The channels broadcast a lot of stories about ordinary people - those who were left homeless, who lost their loved ones, who were forced to become refugees, who live in shelters. All our materials are about people and for people. The goal is to show the whole world the truth about the fate of Ukraine.
From the first day of the war, channel Novy altered its programming, and from February 25, the channel devoted its airtime only to kids content. Now, Novy broadcasts favorite family movies and cartoons where the good always wins. This is done for the children, providing them with a safe broadcast around the clock.
During the United TV broadcast, viewers receive exclusively truthful and official information from the Armed Forces of Ukraine, the President, the Cabinet of Ministers, the National Security and Defense Council, the Security Service of Ukraine, etc. SLM focused its activities on expert news. For the sake of sharing objective information about Russia’s war against Ukraine, the Ukrainian TV channels give permission to retransmit their signal outside Ukraine in the networks of all types of providers for free. StarLightMedia launched an additional broadcast of its international channel ICTV Ukraine in the open on the Amos 3 satellite for temporary expansion to reach as many viewers as possible with verified information. Ukrainian media groups also expanded their Russian-language broadcasting. This was made possible by the 100% teamwork, which is an outstanding example of self-organization. People from different projects united their forces. “Everything is possible together” — this is a combination of the pre-war slogans of channels STB and ICTV that are even more relevant today. We believe that with this approach we will win.
There is no single studio for all channels. Each media group organizes the broadcasting of its TV channels independently. The channels work in shifts, so that journalists, presenters, directors, camerapeople and others have a chance to rest.
Due to the regular air raids, when it is necessary to go down to the shelters, our teams have ensured uninterrupted broadcasting - our presenters and journalists work live from the bomb shelters. There is a war in Ukraine, and sometimes there are difficulties with connecting with invited speakers, for example, there may be interruptions in communication. The work of the media during the war is unpredictable - the connection maybe fine today, but there could be problems with it tomorrow. But the media manage and continue to work on the information front, informing the world about the events in Ukraine.
Everyday things like flawless make-up, neat costumes, high-quality lighting or the state-of-the-art studios are irrelevant today. Now the main thing is to inform the population about the events in the country.
The journalists who work in dangerous places have special markings and wear protective equipment. They talk not only about the acts of shelling by the Russian military. The channels broadcast a lot of stories about ordinary people - those who were left homeless, who lost their loved ones, who were forced to become refugees, who live in shelters. All our materials are about people and for people. The goal is to show the whole world the truth about the fate of Ukraine.
From the first day of the war, channel Novy altered its programming, and from February 25, the channel devoted its airtime only to kids content. Now, Novy broadcasts favorite family movies and cartoons where the good always wins. This is done for the children, providing them with a safe broadcast around the clock.
