Russian media have been operating in a parallel reality for many years, based on state propaganda, fake news and fake “reference points” (a.k.a. “oporki”) and since February 24 this reality has been given a name: “Z”.
When one is preparing to tell epochal and large-scale events, such as the war in Ukraine, the probability of making mistakes is very high for anyone, but a little more for the Italian media.
The Institute of Cognitive Modeling (ICM) is a research and development organization, engaged in social technologies and providing services in the field of social communication, and one of Ukraine’s leading companies in this field with offices in Kyiv and Brussels.
On February 18 I had just finished the drawing up of the PR strategy of the upcoming festival season of the company Vulichna Izha (Street Food). We were planning to hold a total of six festivals between April and October.
Europe stands united against Russia’s invasion of Ukraine, even more so in the countries of Central and Eastern Europe, with some exceptions like Hungary and Serbia.
An interview with FILM.UA CEO Victoria Yarmoshchuk
“Ukrainians are strong, so we treat our viewers as people who have made their choice.
StarLightMedia was preparing for the invasion to the extent it was possible, understanding its important role in the information war. During the first day of the war, SLM united the facilities of all of its channels to start news broadcasting on all resources 24/7.
Anastasia Daugule, host of Morning with Inter, shares:
“On the day of the attack we had a regular morning broadcast of Morning with Inter program. This is a light morning show in which we help the country to wake up and start a new day with a smile.
In times of war, the information front is often more important than what happens on the battlefield, especially when one is facing the powerful propaganda tools of the Kremlin.
President Volodymyr Zelensky is the symbol of Ukraine’s resistance to the Russian invasion both to Ukrainians and the rest of the world.
