Prima focuses on strategic growth after MTG exit
MTG left the Czech TV market officially in April by finalizing the deal to sell its 50% stake in FTV Prima to Denemo Media.
A+E Networks has been steadily growing its presence in the CEE region. Last year, the company launched its first channel in Turkey – Lifetime, and added H2 to its portfolio in Russia, while viewership for its nets in Poland and Romania has been increasing.
Discovery’s brands and channels continue to enjoy great popularity in the CEE region, offering a diverse slate of content on traditional TV, digital platforms and most recently through captivating VR experiences.